E-Liquids

Browse our impressive collection of e-liquids for your next favourite vape juice. We stock a fantastic range, with popular brands and exclusive e-liquids you won’t get anywhere else. With over 800 quality flavours to choose from, you’re sure to find something just right. While the majority of our e-liquid range is sourced in the UK, we’re proud to provide you with brands from all over the world that have received a positive reputation in the vaping industry. Find your perfect e-juice today for a unique vaping experience.

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Watermelon Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml Top Seller

Watermelon Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Cool Watermelon Refreshment Savour the juicy and refreshing taste...

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Menthol Mojito Crystal Bar Salts - 10ml Nic Salt E-Liquid ECS Crystal

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Menthol Mojito Crystal Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Menthol Mojito Crystal Bar Salts - 10ml Nic Salt E-Liquid Flavour: Menthol Mojito Flavour Profile: Refreshing Menthol Mojito Twist Savour the cr...

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Feast Treats Blue Sour Razz Ice bar salt

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Blue Sour Razz Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Blue Sour Razz Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Bold Blue Sour Razz with an Icy Kick Dive into the sharp, tan...

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Feast Treats Bar Salts Strawberry Ice - 10ml Nic Salt E-liquid

50% VG10mg20mg10ml

Strawberry Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Refreshing Strawberry Ice Enjoy the sweet, juicy taste of ripe stra...

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Pink Lemonade Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Pink Lemonade Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Refreshing Pink Lemonade Zing Experience the zesty and sweet taste...

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Grape Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Grape Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Cool Grape Refreshment Experience the bold, juicy taste of sweet grape...

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Feast Treats blue razz lemonade bar salt

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Blue Razz Lemonade Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Blue Razz Lemonade Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Tangy Blue Razz Lemonade Delight Immerse yourself in the bold, ...

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Blueberry Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Blueberry Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Cool Blueberry Bliss Immerse yourself in the refreshing taste of s...

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Feast Treats pineapple peach mango bar salt

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Pineapple Peach Mango Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Pineapple Peach Mango Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Tropical Pineapple, Peach, and Mango Fusion Indulge in the...

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Spearmint Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Spearmint Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Crisp and Refreshing Spearmint Experience the cool and invigorating tast...

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Strawberry Banana Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Strawberry Banana Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Sweet Strawberry and Creamy Banana Blend Savour the delightful...

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Feast Treats Blueberry Bubblegum bar salt

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Blueberry Bubblegum Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Blueberry Bubblegum Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Sweet Blueberry Bubblegum Bliss Indulge in the nostalgic tas...

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Strawberry Blast Crystal Bar Salts - 10ml Nic Salt E-Liquid ECS Crystal

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Strawberry Blast Crystal Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Strawberry Blast Crystal Bar Salts - 10ml Nic Salt E-Liquid Flavour: Strawberry | Ice Flavour Profile: Sweet Strawberry with an Icy Blast Indu...

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Cherry Cola Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

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Cherry Cola Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Classic Cherry Cola Refreshment Relish the timeless taste of fizzy col...

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VMT Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

VMT Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Rich VMT Berry Medley Indulge in the bold and fruity blend of mixed berries wi...

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Cola Crystal Bar Salt - 10ml Nic Salt E-Liquid ECS Crystal

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Cola Crystal Bar Salt - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Cola Crystal Bar Salts - 10ml Nic Salt E-Liquid Flavour: Cola | Ice Flavour Profile: Classic Cola Fizz Savour the timeless taste of fizzy cola wit...

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Mango Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Mango Ice Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Chilled Mango Perfection Enjoy the sweet, juicy taste of ripe mangoes wi...

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Mad Blue Crystal Bar Salts - 10ml Nic Salt E-Liquid ECS Crystal

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Mad Blue Crystal Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Mad Blue Crystal Bar Salts - 10ml Nic Salt E-Liquid Flavour: Berries | Raspberries | Blueberries | blackberries Flavour Profile: Bold Mad Blue B...

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Feast Treats Kiwi Passion Fruit Guava bar salt

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Kiwi Passion Fruit Guava Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Kiwi Passion Fruit Guava Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Exotic Kiwi Passion Fruit Guava Immerse yourself in the...

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Feast Treats blueberry cranberry cherry bar salt

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Blueberry Cranberry Cherry Feast Treats Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Blueberry Cranberry Cherry Feast Treats Bar Salts - 10ml Nic Salt E-Liquid Flavour Profile: Berry Trio Delight Experience the vibrant fusion of swe...

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Lemon & Lime Crystal Bar Salts - 10ml Nic Salt E-Liquid ECS Crystal

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Lemon & Lime Crystal Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Lemon & Lime Crystal Bar Salts - 10ml Nic Salt E-Liquid Flavour: Lemon | Lime Flavour Profile: Zesty Lemon and Lime Fusion Refresh your senses...

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Strawberry Kiwi Crystal Bar Salts - 10ml Nic Salt E-Liquid - The E-Cig Store

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Strawberry Kiwi Crystal Bar Salts - 10ml Nic Salt E-Liquid

50% VG10mg20mg10ml

Strawberry Kiwi Crystal Bar Salts - 10ml Nic Salt E-Liquid Flavour: Strawberry | Kiwi | Ice Indulge in the sweet and tangy taste of our Strawberry...

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Lemon Peach Passionfruit Crystal Bar Salts - 10ml Nic Salt E-Liquid Flavour: Lemon | Peach | Passion Fruit Flavour Profile: Exotic Lemon, Peach, a...

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FAQs About E-Liquids

What are e-liquids?

E-liquids, also known as vape juice or e-juice, are flavoured mixtures used in electronic cigarettes to create vapour.

E-liquids are added to the tank or pod or device. When the device is activated, the liquid is pulled into the coil or heating element. This element then heats up, vaporising the liquid for you to inhale.

The e-liquid gives the vape its unique flavour, and provides a smoke-free way for you to enjoy nicotine.

What’s in e-liquids?

Vape juice is made up of the following ingredients:

Food-grade flavouring: Adds taste and aroma for an enjoyable vaping experience
Propylene glycol (PG): A thin, tasteless liquid that carries flavour and provides a stronger throat hit
Vegetable glycerine (VG): A thicker liquid that creates dense vapour clouds and gives a smoother inhale
Nicotine (optional): The stimulant that satisfies cravings
Distilled water: Sometimes added to thin out the mixture

These ingredients are safe to be vaped. At The E-Cig Store, we promise quality ingredients for an enjoyable vaping experience.

What are VG and PG ratios?

VG/PG ratios refer to the proportions of vegetable glycerin (VG) and propylene glycol (PG) used in an e-liquid.

As VG and PG are the base liquids of the mixture that carry flavour and nicotine, diﬀerent proportions deliver diﬀerent vaping experiences. For instance, the specific ratio can impact:

Flavour: Higher PG ratios tend to deliver stronger flavours
Throat hit: Higher PG ratios deliver strong throat hit, while higher VG ratios are a smoother alternative
Vapour production: Higher VG ratios tend to produce larger clouds
Consistency: VG is thicker than PG, so higher VG ratios produce thicker e-liquids

Read our helpful guides for more information:

How to choose the right e-liquid for your vaping style

Knowing your vaping style can help you choose the perfect e-liquid. The three vaping styles are:

Mouth-to-lung (MTL)

MTL vaping mimics the sensation of smoking a cigarette, where you draw the vapour into your mouth before inhaling it into your lungs. This makes it great for smokers looking to transition to a healthier alternative. MTL vapers generally choose higher nicotine strengths and thinner e-liquids – a 50/50 vape juice is ideal.

For a popular 50/50 vape juice, try our Feast Treats range.

Restricted-direct-to-lung (RDL)

RDL vaping sits in between MTL and DTL. It involves breathing vapour directly into your lungs like DTL, but with a more restricted airflow, creating a tighter draw like MTL vaping. It gives a good balance of flavour and cloud size, making it great for people moving from MTL to bigger, more open puffs. RDL vapers can use the same e-liquids as MTL vapers, as the relaxed airflow is what makes the experience unique.

Try our Crystal Bar Salts – great for RDL.

Direct-to-lung (DTL)

DTL vaping involves inhaling vapour directly into the lungs, similar to how you’d breathe in deeply. It's perfect for experienced vapers who like large clouds and intense flavour. We recommend a lower nicotine concentration and higher VG blend.

Try our Seriously Fusionz range for DTL vaping.

Different types of e-liquids

50/50 or 60/40: Balanced e-liquids with around an even mix of VG and PG. Suitable for most MTL devices and ideal for beginners.
70/30 or 80/20: Higher VG blends made for DTL vaping. Produce bigger clouds and better suited for more experienced vapers. Not suitable for low-power or pod devices.
Freebase nicotine e-liquid: The original form of nicotine used in most e-liquids. Freebase nicotine e-liquids are a purified form of nicotine that delivers a stronger throat hit, especially at higher strengths.
Nic salts: E-liquids using nicotine salt instead of freebase. Delivers a smooth throat hit and quick nicotine absorption – great for new vapers.
Bar salts: Nic salts designed to replicate the flavour and experience of disposable vapes. Strong, sweet flavours and smooth hits. Used in refillable pod kits. Learn the difference between nic salts and bar salts.
Shortfills: Large bottles of nicotine-free e-liquid, typically 50ml or 100ml, with space to add a nicotine shot. While typically high VG and meant for DTL vaping, high PG shortfills are now available too.
Nicotine shots: Small bottles (usually 10ml) of concentrated nicotine you can mix into shortfills to add your desired strength. A nicotine-free shortfill and a nic shot makes a complete e-liquid.
Pre-filled pods: Pods that already come filled with e-liquid, usually nic salts.

Learn the difference between freebase nicotine e-liquids and nic salts.

E-liquid flavours

E-liquids flavours generally fall into one of four categories:

Fruit flavours
Dessert flavours
Menthol flavours
Tobacco flavours

Our impressive collection of flavours includes:

Nicotine strengths

Choosing the right nicotine strength for your e-liquid will help ensure an enjoyable vaping experience. It's important to understand which nicotine strength is right for you, particularly if you're trying to switch from smoking to vaping.

The right strength depends on factors like your previous smoking habits, your tolerance, and how your body responds to vaping.

0mg: A nicotine-free option perfect for social smokers, hobbyists, or those looking to dilute juice that contains nicotine to make it milder.
3mg: A low-level option, ideal as the final step for those quitting smoking or light smokers.
5mg-6mg: Another low-strength option that'll still produce the nicotine effect you're after. Suited for those who are getting through around 10 cigarettes a day.
10mg-12mg: A mid-strength option suited to the average smoker getting through around a pack a day.
18mg-20mg: A high-strength option suited for those smoking over a pack of cigarettes a day.

Nicotine strength will dictate the kind of device you can use, so be sure to check beforehand.

Which e-liquids work for which devices?

Pod kits, low-powered MTL devices, and refillable pod vape kits:

Use thinner liquids that work well with smaller coils, such as:

50/50 e-liquids
Nic salts
Bar salts

Sub-ohm kits/high-powered DTL devices

Use thicker, high-VG liquids like:

70/30 or 80/20 VG/PG e-liquids
Shortfills (with nicotine shots if needed)

FAQs

Are e-liquids safe?

All the brands we stock are fully compliant and meet all quality measures to ensure safe and consistent products.

Can you get nicotine-free e-liquids?

Yes! We stock a range of nicotine-free e-liquids for you to enjoy.

How long does a bottle of vape juice last?

You can use the below as a guide:

10ml bottles: Around 3,000 puffs
50ml bottles: Around 15,000 puffs
100ml bottles: Around 30,000 puffs

What are the best e-liquids brands?

Top e-liquid brands and products include:

What is TDP compliance?

The Tobacco Products Directive (TPD) is a UK and EU legislation that regulates the vaping industry and nicotine products in general.

The TPD regulates what volumes of nicotine e-liquids can be sold in. For instance, e-liquids containing nicotine can't be sold in bottles over 10ml.

It also dictates the maximum strength that vape juice can be sold in, as well as the volume of e-liquid that a tank or pod can hold.

All of our e-liquids are TPD compliant. Learn more about TPD regulations in our helpful blog.

E-Liquids

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FAQs About E-Liquids

What are e-liquids?

What are e-liquids?

What’s in e-liquids?

What are VG and PG ratios?

What are VG and PG ratios?

How to choose the right e-liquid for your vaping style

How to choose the right e-liquid for your vaping style

Mouth-to-lung (MTL)

Restricted-direct-to-lung (RDL)

Direct-to-lung (DTL)

Different types of e-liquids

Different types of e-liquids

E-liquid flavours

E-liquid flavours

Nicotine strengths

Nicotine strengths

Which e-liquids work for which devices?

Which e-liquids work for which devices?

Pod kits, low-powered MTL devices, and refillable pod vape kits:

Sub-ohm kits/high-powered DTL devices

FAQs

FAQs

Are e-liquids safe?

Can you get nicotine-free e-liquids?

How long does a bottle of vape juice last?

What are the best e-liquids brands?

What is TDP compliance?

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