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The E-Cig Store Announces Retail Partnership with Morrisons

The E-Cig Store Announces Retail Partnership with Morrisons

We’re delighted to share a major milestone for our customers and community. The E-Cig Store has entered a retail partnership with Morrisons, one of the UK’s leading supermarkets—bringing our trusted range closer to more shoppers nationwide.

What this means for you

Over the coming months, you’ll begin to see dedicated The E-Cig Store spaces in selected Morrisons stores. These branded areas are designed to make browsing simple and convenient, with a curated selection of our most-loved products so you can shop with confidence from a retailer you know and trust.

Why we’re excited

This partnership is a big step forward in how—and where—you can buy The E-Cig Store favourites. By creating our own in-store presence, we can offer a clearer, more informative shopping experience and meet you where you already shop every week. It also helps us continue our commitment to responsible retailing and great customer service across the UK.

What to expect in store

  • A curated range of our best-selling products

  • Clear shelf information for easy comparison

  • A convenient, one-stop way to pick up essentials alongside your weekly shop

Where and when

The rollout is store-by-store in selected locations across the country. We’ll share participating stores as they go live—keep an eye on this page and our newsletter for updates.

Stay in the loop

Want to be the first to know which stores are live and what’s in range?
Subscribe to our email updates and we’ll send announcements as the rollout continues.

Quick FAQ

Is the full range available at Morrisons?
A focused, high-demand selection will be available in participating stores so you can shop quickly and confidently. (Our full online range remains at The E-Cig Store.)

How can I find my nearest participating store?
We’ll publish and update a store list as spaces open. Join our newsletter or check back here for the latest.

Will prices be the same as online?
Prices and promotions may vary by channel or store. We’ll always make current prices clear at point of purchase.

Shop our best sellers online

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