Collection: E-Liquids

E-liquids, also known as vape juice, Vaping liquids or Nicotine liquids, are flavoured mixtures used in electronic cigarettes to create vapour.

E-liquids are quick and simple to use. Add your vape juice is to the tank or pod or device. When the device is activated, the e-liquid is pulled into the coil or heating element. This element then heats up, vaporising the liquid for you to inhale.

With the vape juice you can satisfy nicotine cravings or simply enjoy the unique flavour, with a nicotine free e-liquid, in a smoke-free alternative. 

Vape juice is made up of the following ingredients:

• Food-grade flavouring: Adds taste and aroma for an enjoyable vaping experience
• Propylene glycol (PG): A thin, tasteless liquid that carries flavour and provides a stronger throat hit
• Vegetable glycerine (VG): A thicker liquid that creates dense vapour clouds and gives a smoother inhale
• Nicotine (optional): The stimulant that satisfies cravings
• Distilled water: Sometimes added to thin out the mixture

These ingredients are safe to be vaped. At The E-Cig Store, we promise quality ingredients for an enjoyable vaping experience.

Wide Range of flavour profiles

Vape juice flavours come in a large variety, allowing vapers to personalise their experience with their favourite tastes. Choose from a different flavour profiles and enjoy vaping liquid with your favourite mouthwatering sensation.

Customisable Nicotine Strength

Nicotine liquids come in a selection of different strengths, running from nicotine free to the highest strength of 20mg. This allows you to adapt your vaping experience depending on whether you are transitioning from traditional tobacco cigarettes or moving away from vaping with a lighter strength of 6mg-3mg.

No second hand smoke

As the cloud produced by vape juice is just water vapour, it isn’t harmful for those surrounding you.

Less harmful than traditional cigarettes

Although vaping e-liquids is still more harmful than not vaping or smoking, a study by Public Health England found vape juices contain around 95% fewer harmful chemicals than traditional cigarettes. This means that vaping e-liquids can be a safer and healthier alternative to smoking. Recent evidence highlights smokers who transition to e-cigarettes are likely to experience substantial falls in exposure to tobacco carcinogens and other toxicants, leading to a reduced health risk.

VG/PG ratios refer to the proportions of vegetable glycerin (VG) and propylene glycol (PG) used in an e-liquid.

As VG and PG are the base liquids of the mixture that carry flavour and nicotine, different proportions deliver different vaping experiences. For instance, the specific ratio can impact:

• Flavour: Higher PG ratios tend to deliver stronger flavours
• Throat hit: Higher PG ratios deliver strong throat hit, while higher VG ratios are a smoother alternative
• Vapour production: Higher VG ratios tend to produce larger clouds
• Consistency: VG is thicker than PG, so higher VG ratios produce thicker e-liquids

Read our helpful guides for more information:

• 70/30 vs. 50/50 Vape Juice: A Complete Guide to Choosing the Right E-Liquid
• The Difference Between 80/20 and 50/50 E-Liquids: Which One is Right for You?

How to choose the right e-liquid for your vaping style? 

Knowing your vaping style can help you choose the perfect e-liquid. The three vaping styles are:

Mouth-to-lung (MTL)

MTL vaping mimics the sensation of smoking a cigarette, where you draw the vapour into your mouth before inhaling it into your lungs. This makes it great for smokers looking to transition to a healthier alternative. MTL vapers generally choose higher nicotine strengths and thinner e-liquids – a 50/50 vape juice is ideal.

For a popular 50/50 vape juice, try our Feast Treats range.

Restricted-direct-to-lung (RDL)

RDL vaping sits in between MTL and DTL. It involves breathing vapour directly into your lungs like DTL, but with a more restricted airflow, creating a tighter draw like MTL vaping. It gives a good balance of flavour and cloud size, making it great for people moving from MTL to bigger, more open puffs. RDL vapers can use the same vape juice as MTL vapers, as the relaxed airflow is what makes the experience unique.

Try our Crystal Bar Salts – great for RDL.

Direct-to-lung (DTL)

DTL vaping involves inhaling vapour directly into the lungs, similar to how you’d breathe in deeply. It's perfect for experienced vapers who like large clouds and intense flavour. We recommend a lower nicotine concentration and higher VG blend vape juice.

Try our Seriously Fusionz range for DTL vaping.

• 50/50 or 60/40: Balanced e-liquids with around an even mix of VG and PG. Suitable for most MTL devices and ideal for beginners.

• 70/30 or 80/20: Higher VG blends of vape juice are made for DTL vaping. Produce bigger clouds and better suited for more experienced vapers. Not suitable for low-power or pod devices.

• Freebase nicotine liquids: The original form of nicotine used in most e-liquids. Freebase vape juice is a purified form of nicotine that delivers a stronger throat hit, especially at higher strengths.

• Nic salts: E-liquids using nicotine salt instead of freebase. This vape juice delivers a smooth throat hit and quick nicotine absorption – great for new vapers.

• Bar salts: Nic salts designed to replicate the flavour and experience of disposable vapes. Strong, sweet flavours and smooth hits. Used in refillable pod kits. Learn the difference between nic salts and bar salts.

• Shortfills: Large bottles of nicotine-free e-liquid, typically 50ml or 100ml, with space to add a nicotine shot. While typically high VG and meant for DTL vaping, high PG shortfills are now available too.

• Nicotine shots: Small bottles (usually 10ml) of concentrated nicotine you can mix into shortfills to add your desired strength. A nicotine-free shortfill and a nic shot makes a complete e-liquid.

• Pre-filled pods: Pods that already come filled with e-liquid, usually nic salts.

Learn the difference between freebase nicotine e-liquids and nic salts.

E-liquids flavours generally fall into one of four categories:

• Fruit flavours
• Dessert flavours
• Menthol flavours
• Tobacco flavours

Our impressive collection of vape juice flavours includes:

• Berry
• Blueberry
• Grape
• Mango
• Menthol
• Strawberry
• Tobacco 
• Watermelon

Choosing the right nicotine strength for your vape juice will help ensure an enjoyable vaping experience. It's important to understand which nicotine strength is right for you, particularly if you're trying to switch from smoking to vaping. 

The right strength depends on factors like your previous smoking habits, your tolerance, and how your body responds to vaping.

• 0mg: A nicotine-free option perfect for social smokers, hobbyists, or those looking to dilute juice that contains nicotine to make it milder.  

• 3mg: A low-level option, ideal as the final step for those quitting smoking or light smokers. 

• 5mg-6mg: Another low-strength option that'll still produce the nicotine effect you're after. Suited for those who are getting through around 10 cigarettes a day.

• 10mg-12mg: A mid-strength option suited to the average smoker, getting through around a pack a day.

• 18mg-20mg: A high-strength option suited for those smoking over a pack of cigarettes a day. 

Nicotine strength will dictate the kind of device you can use, so be sure to check beforehand.

Pod kits, low-powered MTL devices, and refillable pod vape kits:

Use thinner vape juice, which works well with smaller coils, such as:

• 50/50 e-liquids
• Nic salts
• Bar salts

Sub-ohm kits/high-powered DTL devices

Use thicker, high-VG vaping liquids like:

• 70/30 or 80/20 VG/PG e-liquids
• Shortfills (with nicotine shots if needed)

Are e-liquids safe?

All the brands of vape juice we stock are fully TPD compliant and meet all quality measures to ensure safe and consistent products.

Can you get nicotine-free e-liquids?

We stock a range of nicotine-free e-liquids for you to enjoy.

How long does a bottle of vape juice last?

How long a bottle of vape juice lasts depends on usage and size. You can use the below as a guide:

• 10ml bottles: Around 3,000 puffs
• 50ml bottles: Around 15,000 puffs
• 100ml bottles: Around 30,000 puffs

What are the best e-liquids brands?

Top e-liquid brands and products include:

• Feast Treats
• Crystal Bar Salts
• Elux Legend Nic Salts
• MARYLIQ Nic Salt E-Liquid
• ECS LIQ 
• Doozy Vape Co.
• Frenzy Vape Co.

What vape juice flavour is best for me?

Experiment with a range of our vape juice flavour profiles to find which one you enjoy the most.

What is TPD compliance?

The Tobacco Products Directive (TPD) is a UK and EU legislation that regulates the vaping industry and nicotine products in general.

The TPD regulates what volumes of vape juice can be sold in. For instance, e-liquids containing nicotine can't be sold in bottles over 10ml.

It also dictates the maximum strength that vape juice can be sold in, as well as the volume of e-liquid that a tank or pod can hold.

All of our e-liquids are TPD compliant. Learn more about TPD regulations in our helpful blog.